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August 11, 2018

Long time no post! Things have been busy and work has started on an e-book. Here is an excerpt from the upcoming e-book, watch the space!!

How the internet changed selling

The first real revolution that changed sales forever was the internet. Before the internet, sales i...

January 8, 2018

Inside Sales has evolved over the last 20 years. From the introduction of SPIN selling, the advent of value selling and the introduction of challenger selling, inside sales has progressed rapidly. Each selling method has created a clear ‘level’ of sales individuals. Th...

December 20, 2017

As a sales individual, we are sure you have come across scenarios where your competition won. Worse still, it is possible that you are stuck selling a product that is considered the 'economical' version of your competition. So, what differentiates your product as ‘econ...

November 3, 2017

If content is king, then the right keywords are the king's knights. Your website might be assigned to obscurity because you picked the wrong keywords for your SEO effort. Here are four mistakes you should avoid when choosing keywords for your SEO effort. 

Before we...

October 18, 2017

We spoke about how CTAs can get ruined if you miss out on checking 4 vital things. Here is the infographic. 

October 4, 2017

Inbound marketing is primarily reliant on call to actions (CTAs). A well-designed CTA is your best bet at getting contextual leads. Of course, the first step is to make sure you are attracting the right people to your website by building buyer personas

However, there...

September 18, 2017

The inbound method relies heavily on building an infrastructure that will allow your organisation to get a continuous stream of incoming leads. Having said that, there is always a case for using well written cold emails to generate incoming traffic to your website or b...

August 23, 2017

We wrote about how you need to create a buyer persona before you start working on your marketing plan. Once you have your buyer persona in place, you can work to target your persona via different content distribution channels and make sure your message gets to your pro...

August 2, 2017

Why build buyer personas?

The inbound inside sales methodology starts with identifying who your target audience is. This is important because you want to attract the right audience to your website or product. To put this into context, would you want primary school child...

July 31, 2017

Moving away form our standard blog format we decided to talk about the 4 pillars of the inbound inside sales method. 

The 4 are namely

Attract: Funnel the right people into the sales funnel so your sales team can work on them. No time wasting. Just acting on the right MQ...

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