Moving away form our standard blog format we decided to talk about the 4 pillars of the inbound inside sales method.
The 4 are namely
Attract: Funnel the right people into the sales funnel so your sales team can work on them. No time wasting. Just acting on the right MQLs (Marketing Qualified Leads).
Nurture: Let your SDRs make the SQLs and let your AE's kick of the nurture process.
Close: Close those opportunities.
Grow: Don't stop your job at just closing the sale. Move to the next step ABE (Account based expansion) and Upgrades.